Smith’s “well now” lines from his song can be heard at the beginning of the sample, after which the Sleng Teng riddim is heard for the remainder of the Facebook/Meta ad, which sees a group of four youngsters viewing Henri Rousseau’s 1908 painting Fight between a Tiger and a Buffalo, during which the painting comes alive and the animals begin speaking. It appears in the last 12 seconds of the one-minute advertisement, which was released on Thursday.
The use of the riddim comes via the UK group SL2’s Way In My Brain (1992), which sampled the Lloyd “King Jammy” James-produced Under Mi Sleng Teng (another name for a ganja spliff coined by Smith). In the same month, Wizkid's "Essence" became the first African song to be certified platinum and reach the top ten of the Billboard Hot 100.Sleng Teng, the legendary Dancehall riddim masterminded by singer Wayne Smith for his mega-hit song Under Mi Sleng Teng, has been used by Meta, the new parent company name for Facebook, in its first video advertisement. In September 2021, Ckay became the second Nigerian pop artist to debut on the Billboard Hot 100 with his song "Love Nwantiti", which peaked at number one in India, the Netherlands, Norway, and Switzerland. In the same year, Wizkid and Tems became the first Nigerian pop artists to earn a spot on the Billboard Hot 100 with their song "Essence", while Burna Boy became the first African artist to earn 100 million streams across three albums each on Spotify. In April 2021, Davido's song "Fall" became the first Nigerian Afrobeats song to receive over 200 million views on YouTube. Today, Afrobeats dominates airwaves and computer speakers in the Western world. Gathering influence from trends in the U.S., Jamaica, and Trinidad, Afrobeats became an international sensation. Afrobeats is less of a musical style and more of a descriptor for a fusion of sounds resulting from the diaspora. ISS 814 created a collection of Afrobeats samples with the rhythms and instruments of Senegal, such as the ngoni, kora, talking drum, and balafon, while also borrowing the sounds of its neighboring countries: Nigeria, Ghana, Tanzania, and more.Īfrobeats (also known as Afro-pop or Afro-fusion) is an overarching term to describe popular music from West Africa and the diaspora that developed in Nigeria, Ghana, and the UK in the 2000s and 2010s. It explores the regional take on Afro Dancehall. Led by producer, Iss 814, Splice Sessions: Afro Dancehall Volume 2 is the final release in our Senegal series.
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